Desktop Survival Guide
by Graham Williams


Usage: Market basket analysis, customer relationship management.
Input: Transactional data consisting of items whose co-occurrence within a transaction is of interest.
Output: Association rules identifying relationships between items within each transaction.
Complexity: Adversely affected as the support threshold decreases, particularly for large datasets. Exponential.
Availability: Freely available as part of the Borgelt Suite (See Chapter [*]) and integrated within R as part of the arules package (See Chapter [*]). Most commercial data mining toolkits include an implementation of apriori. Examples include SPSS (See Chapter [*]), SAS Enterprise Miner (See Chapter [*]), and Statistica (See Chapter [*]).

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